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PR990105. FOR IMMEDIATE RELEASE
1/19/99

contact:

Frank Catanzano
Director of Marketing
Protos, Inc.
Greensburg, PA 724-836-1802

phone: 1-800-274-3263
fax: N/A
email: royalos@westol.com
url: www.protos-inc.com

PROTOS FOODS Introduces
All-Natural, 2-Minute Gourmet Meal:

OSTRIM® Ostrich Sauté, Ready-to-Serve HMR,
Unveiled at Natural Products Expo West

ANAHEIM, CA Protos Foods has introduced OSTRIM Ostrich Sauté, a delicious all-natural, pre-cooked gourmet meal that heats in a microwave in just two minutes or in boiling water in about five minutes.

This nutritionally well-balanced meal was unveiled to nearly 30,000 natural product retailers and distributors attending the Natural Products Expo West at the Anaheim Convention Center March 12-14, 1999.

This fully cooked, ready-to-serve, shelf-stable (no refrigeration required) meal is made with naturally raised ostrich, one of nature’s healthiest low-fat, low-cholesterol meats. It is sautéed with vegetables and served on a bed of brown rice in a tantalizing teriyaki sauce. The OSTRIM Ostrich Sauté has 27g of protein (54% of Daily Value, based on a 2,000 calorie diet), with only 6g of fat and 360 calories.

Advanced retort cooking technology preserves the flavor and nutrients, while producing a ready-to-heat and serve meal that needs no prior refrigeration. A combination of airtight packaging with breakthrough heat processing creates a shelf-stable meal that can be stored at room temperature for a minimum of one year. The OSTRIM Ostrich Sauté utilizes no irradiation and no added preservatives in the cooking process.

According to Protos Foods’ President W. Logan Dickerson, OSTRIM Ostrich Sauté is a Home Meal Replacement (HMR) designed especially for the Urban Triathlete™, today’s busy person who balances time for family, career and self. "Protos Foods specializes in manufacturing healthy, convenience foods for time-strapped people, such as the man or woman we describe as the Urban Triathlete," Dickerson said. "These people belong to a growing number of dual-career couples, single mothers and young people who don’t have time or the inclination to cook. The OSTRIM Ostrich Sauté has been created with them in mind."

The Ostrich Sauté is not only a healthy, convenient HMR for busy people, it is also a healthy option for campers, boaters, backpackers or anyone who would appreciate an on-the-go gourmet meal that they can carry with them anywhere. "Flavor and nutrition have not been sacrificed for convenience," Dickerson said. "Our ostrich are naturally raised, with no antibiotics or stimulants on our Big Bend Ostrich Ranch, Inc. (Texas), thus ensuring the highest quality, most delicious all-natural meat. Our Ostrich Sauté recipe was designed especially for Protos by Chef Dominic Spatola, a graduate of the Culinary Institute of America (New York) and well-known for his culinary excellence in the preparation of ostrich dishes."

Ostrich is growing in popularity among health-conscious people. Ostrich is similar in consistency, appearance and flavor to beef, but with 50 percent less fat and fewer calories and cholesterol. In fact, ostrich has less fat and cholesterol than chicken, turkey, pork and lamb, and more iron than all other traditional meats.

Consumers have become familiar with Protos Foods’ OSTRIM® #1 Sports Nutrition Meat Snack, a vacuum-sealed, shelf-stable, healthy meat stick sold throughout the United States in GNCs and other health food stores, fitness centers, grocery and convenience store chains, such as 7-Eleven. Available in multiple flavors, OSTRIM meat snacks derive their healthy attributes from low-fat, high-protein ostrich raised by Protos.

For more information on OSTRIM Ostrich Sauté call 1-800-274-3263.

Protos Foods is affiliated with Lindwood Farm, Inc., through common ownership of the Dickerson family which has roots in heavy construction, agriculture, and other business interests dating back more than 70 years. The corporations, based in Greensburg, PA, are also involved in ostrich breeding, Standardbred horse breeding and residential land development (Lindwood). Protos Foods’ ostrich meat is currently supplied by affiliate company Big Bend Ostrich Ranch, Inc. (Texas). Big Bend, located 180 miles southeast of El Paso, was founded February, 1998, to ultimately become the most cost-effective producer and processor of ostrich meat and related products in the United States.

-end-

 

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