2001 Organic Marketing
canít go down the street to your local website developer and find all the
advantages for marketing natural products on the Internet offered by Fred
Rohé Marketing Solutions. Why not? Let me answer that
by introducing Fred Rohé.
Fred has more than 33 years experience in natural products.
Beginning as a retailer in 1965, he has been involved in every aspect of
the industry, including manufacturing, wholesaling, brokering, consulting,
and product development. The understanding he has gained of natural products
consumers and the micro niches they fall into cannot be found down the
street, or anywhere else.
Over the years, Fred has been a major communicator in the
natural products industry, creating a broad array of educational and promotional
materials. Heís also the author of The Complete Book of Natural Foods;
Kitchen; Dr. Kelleyís Answer to Cancer;
Fat, Your Life Depends On It; and The Zen of
Running. Unsurpassed as a copywriter, nobody can direct your marketing
materials to your niche market with as much informed authority, creativity,
and skill as Fred.
In recent years, Fred has surrounded himself with a highly
skilled staff of professionals for graphics, photography, illustration,
and website construction. Nobody embodies the expertise and professionalism
of our associates more than our website designer, Dr. Chris Tong.
Just as Fred is a natural products pioneer, so Chris is a
pioneer of the Internet, with more than twenty years of experience. He
earned his Ph.D. in Computer Science from Stanford University, and was
a professor of Computer Science and world-renowned leader in Artificial
Intelligence at Rutgers University. Chris co-edited the three volume series,
Intelligence in Engineering Design and has been a consultant and
researcher at MIT, IBM Thomas J. Watson Research Center, Xerox Palo Alto
Research Center, and Siemens Research. In 1994, Chris began applying his
vast experience on the Internet to Enchanted Websites, where
he has earned numerous creative awards and the accolades of his clients
Chris Tong, Declan Dunn, and
Fred Rohé --
a truly unique combination of
talent and experience
for health-related websites!
"Okay", you might say, "thatís great. But the services of
such experts must be expensive." No -- for these reasons:
"Okay", you might say, "getting a high class site on a low
budget suits me. But what about making money?"
The guerrilla approach. We donít just know
about guerrilla marketing techniques-we insist on using them.
Low overhead. We live in the country and work
out of home offices-that saves you money.
Stretching your dollars. If thereís a way to
make our work do double duty (or even more) weíll find it.
Making money -- whether itís through direct transactions or
through promotions-is the only reason for having a website.
And thatís where our Internet marketing services come
in. The virtual world is just like the real world-you
have to get the word out. The beauty of the Internet is
that spreading the word and motivating people to buy your
products can be done for a fraction of the cost of the
hard copy world . . . if you know how. . .
Since we do know how, you can assume -- based on our creative
website design and our marketing savvy -- that we will develop an Internet
profit center for you.
So, after due consideration, Why pay more? Why settle
companies go from not having a website to having a me-too "at least I can
say I'm up there" site. Maybe it's pretty, maybe not - but it doesn't really
matter, because it just sits there not producing much of anything.
a real profit center instead of a "me-too" website, you need a plan and
an execution that will take you beyond the basics to a turbo-charged guerrilla
marketing plan, bringing your niche market right to your door. When they
arrive, you greet them with:
||a home page that makes an immediate impact - uncluttered,
easy to read, quick to load
||benefit after benefit - dangling carrots, pulling them
further into your site.
||What do my potential customers want?
||What do I have to offer them?
||Why do they need what I have?
Then we'll structure your website, based on your answers.
||Create your budget.
||Identify your target market.
||With our help, put together a lean,
mean guerrilla marketing plan.
||Then we'll put it into action!
Result: A World Wide Web PROFIT
it comes to making an Internet profit -- why
keep shooting from the hip, when Natural
has developed a smart, systematic approach
to integrating the 15+ different types
of Internet marketing channels to best fit your needs?
Let us create a MAP