A mini-tutorial on Internet direct response marketing,
based on a proven successful system. It will show you how to solve
the "profit problem" that’s all too common in online ventures.
Your website should be a real profit center; this is how to make
it one.
Undecided about whether or not to take your company
online? Of course you’ve heard the arguments that most of your
competitors are already there and the others soon will be, and
that you need to be there to keep up with the times. Here are
much better reasons to build
a company website.
"Building your website," it’s often said, "is only
the first step. After that, it’s all about marketing." As marketers,
we sometimes say that ourselves. But it ignores one fundamental
factor: The first tool in your Internet marketing kit is your
website itself. That’s why it’s so important to design it rightly,
from a marketing perspective.
Less than 4% of online sales occur on the buyer’s
first visit. In order to sell the other 96%, you have to get them
to return. What if you could get more than half of them back?
Better yet, what if they were motivated to buy when they returned?
Your online profits would go through the roof, that’s what!
"It’s a jungle out there." This short, pithy sentence
is often used to describe the marketplace. With so many choices,
why should your prospective customer favor your product over your
competitors? You don’t have a good answer to that question unless
you can communicate your USP.
We’re offering you our services, right? Okay, then,
what’s our USP? Start with our founder’s 33+ years of natural
products marketing experience. Add to that our award-winning design
company, whose president has a Ph.D. in computer sciences. And
add to that the proven track record of our internationally recognized
Internet marketing expert. The result: We can help you make money
on the Internet.
Broad experience in natural products, deep background
in natural products marketing, the Internet, and Internet marketing.
We’ve got it all covered -- the Internet marketing specialists
for the natural products industry. Check us out.
- Do
all websites lose money? No, but most do. Does that mean you
made a mistake by building a website? No, it means don’t
emulate the
losers -- do what the winners do.
Fact
1
Profitable websites
aren’t about computers any more than telemarketing is about telephones.
The marketing strategies of profitable sites on the Web aren’t
based on technology, they’re based on Direct Response Marketing.
Fact
2
There aren’t
millions of health seekers endlessly surfing the Internet. Health
seekers, like other people, tend to do what they do in the rest
of the world: They find a limited number of places that appeal
to their interests, and they go there again and again.
Fact 3
Profitable Internet businesses don’t expend all
their marketing energy on generating traffic. It is 5 - 6 times
cheaper to sell to an existing customer than to a new one. That’s
why they call email the "killer app" (application) of the Internet.
- Marketing
your website with Fred Rohé
Marketing Solutions positions you to capitalize on
those facts, doing what the winners do:
- Your website
marketing will be founded on the fundamentals of Direct Response
Marketing, adapted to the Internet.
- Your website
marketing will be targeted to the natural products marketplace
niche and the micro-niches within it (and, when appropriate,
outside of it too).
And then, two other
important things will happen:
- Your rate
of conversion from prospect to customer will be much higher
than average through QCS, our email Quick Conversion
System, getting your customers immediately involved.
- Your marketing
will create long-term relationships, bringing your customers
to your website again and again.
You won’t find
it anywhere else: our unique combination of Direct Response
Marketing and deep experience in the natural products marketplace.
Contact us. Tell us about your goals and where you stand regarding
them. Let’s go to work building your Internet profit center!
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